Twitter is mainly used to communicate with other people who have similar interests. You don’t have to know someone to follow or retweet his or her message. It is the Social Platform most widely used to share news, information, allow followers to ask questions and provide your clinic with a way to quickly address any concerns.

Paid vs Organic Posts:

Paid Social Post Example

Paid social is paying to display ads or sponsored messages to social network users based on user profile, e.g., demographic. A cost is incurred depending on the type of ad planned; for example many ads incur a cost per click.

  • There will be image size differences depending on what type of paid post you choose to use
  • Does not click through unless text link included in post
twitter organic

 

Organic Social Post Example

Organic social is using free tools provided by each social network to build a social community and interact with it, sharing posts and responding to customer comments.

  • There will be image size differences depending on what type of paid post you choose to use
  • Does not click through unless text link included in bio
twitter organic